Drive Views with Lifestyle Videos

Learn more about how lifestyle videos, like this one for National Association of the Remodeling Industry, can earn more than 165,000 video views and 800 digital
and print placements.

Case Study Focus: Lifestyle Video

By creating a 1-2-minute video that provides visually appealing consumer tips and takeaways, we are able to capitalize on a format that is popular among editors. Plus with a text version of the script including 1-2 high-resolution images also available for print use, we are able to provide a variety of formats to fit editors’ needs and deliver earned impressions in digital and print publications and guaranteed video views by promoting via the social media profiles of our consumer-facing site,


Case Study Approach:

By providing actionable tips that could be captured in video format when correlated with stunning images of redesigned interiors, the National Association of the Remodeling Industry partnered with Family Features to create a lifestyle video as it sought to connect homeowners with its professional members. The video, in less than 2 minutes, relays four ways consumers can give makeovers to their homes to enhance usability, improve visual appearance, update outdated spaces and more.

Case Study Results:

  • More than 100 earned placements in digital and print publications
  • More than 1.75 million earned impressions
  • More than 165,000 total video views, including 70,000+ on YouTube, 50,000+ on Facebook and 30,000+ on Twitter
  • More than 270,000 total video impressions
  • More than 800 total placements in digital and print publications
  • More than 60 million total impressions
  • A total ad equivalency of more than $200,000

Secrets to Success:

  • Popular Themes: Creating a video that takes advantage of a popular theme – like high-ROI home upgrades, for example – provides our comprehensive editorial network with timely, appealing content to maximize your brand’s exposure.
  • Actionable Tips: Including tips and information everyday readers can understand and use tends to capture attention and drive interest.
  • Compelling Content: Editors search for themes first then content that resonates with their readers. For best results, deliver a popular editorial hook, an approachable headline and content readers can put to use.

What is a lifestyle video?

Our editorial team creates a short script that includes reader-friendly tips and takeaways to be used as voiceover material within a 1-2-minute video, providing a visually appealing way for consumers to receive information. The video is promoted via the social media profiles of our consumer-facing site, A text version of the script and 1-2 high-resolution images are also made available to editors within our network for print use.

Some Valued Clients

Contact us for program details and pricing

Family Features
5825 Dearborn Street Mission, Kansas 66202
Phone: 913.722.0055 Toll-free: 800.800.5579