Engage Consumers with a Recipe Video Release

Find out how this Recipe Video Release, which highlighted an easy-to-make dip, achieved more
than 290 print and digital placements and
230,000 video views.

Case Study Approach:

The National Onion Association worked directly with Family Features to highlight the versatility of onions in simple appetizers. As part of a Recipe Video Release program, the Family Features team created a Recipe Video showcasing Caramelized Sweet Onion Hummus, which can be easily repli­cated by home chefs with a short ingredients list and easy-to-follow steps.

Case Study Results:

  • More than 290 earned placements in digital and print publications
  • More than 5 million earned impressions
  • More than 230,000 recipe video views
  • More than 105,000 Facebook video views, 60,000 YouTube video views and 65,000 Twitter video views
  • More than 440,000 social media impressions

Secrets to Success:

  • Keep It Simple: Identify a recipe that can be easily followed by a novice home chef using a short ingredients list. Overly complex or ingredient-heavy recipes may turn away audience members who view the instructions as difficult, but simpler dishes can attract viewers who are willing to learn.
  • Make It Pop: With the rise in eating plans that require better-for-you dishes, choose recipes that are healthier and would appeal to a variety of palates. 
  • Use Everyday Ingredients: Once you’ve determined a recipe is simple enough for a novice to complete, double-check the ingredients are widely available for consumers to purchase. Obscure ingredients or out-of-season produce may cause confusion. 

What is a Recipe Video Release?

Our in-house video production team uses your brand’s recipe to create a custom 60-90 second recipe video. Combined with a traditional Basic Release and utilizing our consumer-facing site, Culinary.net, we’ll distribute and promote the project across our editorial network and social media channels with guaranteed views and earned impressions.

Some Valued Clients

Contact us for program details and pricing

Family Features
5825 Dearborn Street Mission, Kansas 66202
Phone: 913.722.0055 Toll-free: 800.800.5579